Offer / Enhanced Data
Better data for better decisions.
Browser restrictions, blockers and consent cost you a growing share of your signals. What is missing distorts every evaluation and every bidding decision your ad platforms make. We recover server-side what can be recovered.
45 minutes · no obligation · with a concrete next step
The problem
Your numbers are not wrong. They are incomplete.
And incomplete data is more dangerous than obviously wrong data, because nobody questions it.
Signal loss
Some of your conversions never reach the ad platform. The platform then optimizes toward a picture that does not exist.
Separate worlds
Shop data, marketing data and business data sit side by side, but not connected to each other.
Distorted tests
Missing conversions do not hit variants evenly. The effect you measure is then not the effect you have.
Signals that come too late
Returns, cancellations and contribution margin arise after the purchase and are missing exactly where budget is allocated.
What we do
Collect, connect, feed back.
Collect server-side
Events arise where they are reliable: on your server, not in the user's browser. Consent remains authoritative, but what is permitted no longer gets lost on the way.
Connect
Shop, marketing and business data are brought together into one view, with an event model that still holds a year from now.
Send back
The recovered signals go back to your ad platforms, including the events after the purchase. The bidding logic learns on contribution margin instead of orders.
The core of Test & Elevate remains testing and the right decision. Enhanced Data sits underneath: it makes the Readiness Check sharper, the Impact Pilot more precise in measurement and running Programs more meaningful. It can also be booked on its own.
Two paths
We support your IT, or we set it up.
Supported
We design the measurement plan, event model, architecture and consent logic, specify the implementation and support your IT through to sign-off. You remain the controller, everything runs in your systems.
Set up and operated
We set up the collection ourselves and run it on an ongoing basis. Requires a data processing agreement. On request.
Which path fits depends on your IT capacity and on which level of data access is an option for you.
Prices
Fixed prices where possible.
| Signal loss analysis | How much signal is actually lost, reconciliation between shop, analytics and ad platform, valuation in euros. EUR 6,500 fixed price, creditable against a subsequent project. |
| Setup, supported | Measurement plan, event model, architecture, consent logic, support and sign-off. Fixed price after the analysis, based on scope, systems and traffic. |
| Setup, implemented | As above, plus the implementation by us. Fixed price after the analysis, based on scope, systems and traffic. |
| Ongoing operation | Monitoring of collection quality and adjustment when platforms change. On request. |
| Not included | Licenses and infrastructure costs. They are billed monthly and rise with your traffic; we give you the amount with the analysis. The contracts stay with you, as with all our models. |