Offer / Programs
A clear start. A scalable program.
You know in advance how many tests will run, not how many days we work. Choose the model that matches your capacity to implement. The line of responsibility is clear in every model.
Guided
For teams that build in house, can roll out and want assurance on the methodology.
- At least 3 test hypotheses, ongoing
- Each with a setup your team can implement itself
- Hypothesis and roadmap reviews
- Methodology and interpretation of results
- monthly business review
- Support during implementation, partner agency on request, paid separately
Managed
For teams without their own experimentation capacity. We run the cycle.
- Always 6 tests in parallel
- Test design, build and QA as well as analysis on our side
- We implement test adjustments via CSS
- ongoing test updates, operational coordination
- Management and impact review
- Decision Memo per experiment
- Learning System: what the tests have taught is available for you to look up
Impact Partner
For programs across several journeys, with steering at executive level. Requires traffic at that level.
- At least 6 tests, plus the overall orchestration
- Test implementation as in Managed
- Research across several journeys
- Partner and stack orchestration: we also handle the conversations with your partners
- Executive Steering and Learning System with reporting
- quarterly value roadmap, closely supported, with the potential value
We set the price for Managed and Impact Partner after the intro call, based on traffic and test scope. You do not have to commit now: the model you choose is carried into the request and reviewed in the call. All differences in the table
90-day Impact Pilot
A bounded proving ground with a fixed price. Readiness, Decision Sprints and Impact Review, at the end a documented result and a follow-on plan. No automatic renewal.
- up to 3 experiments, depending on test power
- Decision Memo per experiment
- Readiness Map and follow-on plan
Pilot slots
Three companies get the first pilot with additional services.
At the regular price, with the signal loss analysis worth EUR 6,500 and a fourth experiment included on top. In return we may name the result, anonymized on request.
Direct comparison
Who does what.
| Service | Guided | Managed | Impact Partner |
|---|---|---|---|
| Tests | at least 3 test hypotheses, ongoing | always 6 tests in parallel | at least 6 tests |
| Term | 6 months | 6 months | 12 months |
| Hypotheses & prioritization | Test & Elevate | Test & Elevate | Test & Elevate |
| Build & QA of the tests | Client, with support | Test & Elevate | Test & Elevate |
| Test adjustments via CSS | Client, with support | Test & Elevate | Test & Elevate |
| Feature development and implementation of winning tests in the system | Partner agency, paid separately, or together with your team | Partner agency, paid separately, or together with your team | Partner agency, paid separately, or together with your team |
| Analysis & Decision Memo | joint | Test & Elevate | Test & Elevate |
| Rollout responsibility | Client | Client, supported | Client, orchestrated |
| Review cadence | monthly | monthly | monthly + quarterly value roadmap |
| Partner and stack orchestration | no | no | conversations with your partners included |
| Learning System | no | yes | yes, with reporting |
From Managed on we implement test adjustments via CSS ourselves. In Guided we provide support. Feature development and the implementation of winning tests in the system are done by developers: through our partner agencies, paid separately, or together with your team. There is also the add-on Rollout support for this.
Pricing principle
Clear about what the price covers.
What the package price covers
Methodology, consulting, delivery, analysis and program steering.
What is not included
Tool contracts stay with the client as a rule. Licenses and usage-based infrastructure costs are not included.
When systems are missing
We provide a ready-to-start reference setup and price it separately, based on traffic.
Performance-based fees
Later at the earliest, as a limited bonus built on a stable base fee and clean attribution logic.
Add-ons
Bookable in addition when the situation calls for it.
Enhanced Data
Server-side collection, connected shop and marketing data, feeding results back to your ad platforms. In detail.
UX research
User interviews, usability tests and qualitative session analysis.
Personalization
Audience-specific delivery based on robust segments.
Dashboarding & enablement
Management reporting and enablement of internal teams.
Rollout support
Putting winning variants into production.
Interim Experimentation & Analytics
Bridging a vacant role, with a structured handover to whoever fills it later.
See the Interim modelReference setup
Ready-to-start tracking, analytics and testing infrastructure, priced separately.