Company / About us
AI creates speed. Experience creates impact.
18+ years of practice, applied to your case instead of to a presentation. The people accountable for the decision are in the meeting. That is the difference between an operating system and an agency project.
45 minutes · no obligation
The two people you work with
Two people. 18+ years. Both on the case.
No pitch team that is later replaced by others. Whoever is in the intro call is also accountable for the program.
Experimentation & Product Growth
Björn Prickartz
Björn Prickartz has worked with digital analytics and conversion optimization for 20 years. His focus is on the people behind the numbers: what do they need, where does the purchase process stall, why do they drop off?
He knows the challenges in e-commerce from practice. From user data he develops test ideas that let shops verify their biggest opportunities instead of debating them. He measures every idea against two standards: how much easier does it make things for the user, and what does it return economically? The A/B test then shows which change works and which assumption does not hold up under scrutiny.
For those results to be reliable, the data foundation has to be right. Tracking, MarTech and data quality are therefore part of his craft. So is accessibility, a subject on which he co-published a technical book back in 2006.
Björn explains complex topics so that everyone in the room can join the discussion. He seeks out open exchange and develops solutions together with the team. At Test & Elevate he makes sure that shops improve systematically and that individual tests grow into a culture the team itself sustains.
LinkedIn
Data & Delivery
Marc Rendel
Marc Rendel has worked with technology for more than 25 years and builds digital products that customers enjoy using. What drives him is speed: whoever is in the market earlier learns earlier and earns earlier.
At Test & Elevate he brings together what operates separately in many companies: marketing, product development and engineering. He speaks both languages, that of development and that of marketing, and translates customer needs into products and USPs that can actually be marketed.
He has built a company-wide testing culture and scaled A/B testing to more than 150 tests per year. Since 2023 he has driven the use of AI: in the customer experience, in product development and in the processes behind them.
For his clients he shortens the path from the first idea to a usable result. He creates the data foundation for better decisions and prioritizes improvements by what counts: benefit for the customer and economic potential. Companies then deploy their resources more precisely and bring validated improvements into their shop faster.
LinkedInStance
We do not sell tests. We sell better decisions.
Test & Elevate is a specialized experimentation and analytics boutique for high-revenue e-commerce and omnichannel companies that have enough digital activity for reliable optimization, but no fully developed in-house experimentation function.
We are deliberately a focused team, experienced and tool-neutral. Standardized playbooks, review gates and clear roles make sure that quality does not depend on individuals.
Working principles
Four rules we keep even when it is inconvenient.
Honest method selection
If test power is not sufficient, we say so and propose research, funnel analysis or a sequential program.
Transparent capacity
Days per month, utilization and lead times are disclosed openly.
No tool exclusivity
We do not start with exclusivity and we make compensation from partnerships transparent.
Strict data separation
Client data and confidential results stay separate; anonymized patterns only under clear rules.
Where we stand
A young company with a solid concept and ongoing market validation. We say that openly instead of inventing a history.