Substance / Evidence

More conversion, less friction.

Positioning can be copied as long as it is merely claimed. It becomes solid through defined artifacts, clear responsibilities, fixed prices and a guarantee.

45 minutes · no obligation

Analysis, sample documentReadiness Map, sample documentDecision Memo, sample documentSample

The artifacts

Three documents you can measure us by.

Every experiment produces the same three documents. They belong to you and stay with you after the program ends.

Decision Memo, sample document
Sample Decision Memo: result, uncertainty, guardrails, limitation and recommendation on one page. The document that carries the decision.
Readiness Map, sample document
Sample Readiness Map: 14 criteria on power, data, rollout and sponsorship. It comes before every program, not after.
Analysis, sample document
Sample Analysis: distributions, threshold and confidence interval. The point estimate never stands without its uncertainty.

All figures shown are sample values that illustrate the document structure. Real client data is not published.

Cases

No published cases yet.

We publish no client names and no figures without written approval. The first three pilots whose results we are allowed to show receive additional services in return. Conditions.

G.R.O.W. Award 2024 presented to Pixum on stage at the Growth Marketing Summit in the Alte Oper FrankfurtG.R.O.W. AWARD 2024
150+Experiments
per year
Awarded by konversionsKRAFT for a testing culture with data-based decisions.
June 19, 2024 · Alte Oper Frankfurt

Instead of testimonials

Four things you see before the contract.

01

Sample documents

Decision Memo, Readiness Map and analysis, as shown above. The documents belong to you.

02

Who does what

Responsibilities for each program are set out in writing before the contract starts. See the table.

03

Price and guarantee

The Elevation Audit is a fixed price from EUR 2,900. If we do not find 3 evidence-backed optimizations, we send no invoice. See the guarantee.

04

18 years of practice

Experience from inside companies, not from presentations. Whoever is responsible for the decision is in the meeting. About us.

Anatomy

How a Decision Memo is structured.

Decision Memo · SampleIterate
Decision questionShould the order of payment methods be changed permanently?
Primary MetricContribution margin per session
Result+0.9% · 95% CI [−0.4 / +2.2]
UncertaintyInterval includes zero, no reliable effect
GuardrailsReturns and payment defaults unchanged
RecommendationIterate: retest the new-customer segment in isolation

Why a memo instead of a report

A report describes what happened. A memo makes a decision and names who owns it.

Why negative results count

A rollout cleanly disproved is a bad investment avoided, and therefore real business impact.

Why the interval stays visible

Point estimates without uncertainty create false certainty. We show both.

Readiness CheckIntro call